Amazon's all-new line-up of Echo devices features completely new designs, enhanced audio, and more powerful hardware. Enhanced interaction with Alexa, convenience of use, an improved audio experience and the seamless merging of all Echo devices into your home decor has been made more sustainable this year.

The three products launched include the Echo Dot, one of the most popular Echo devices ever. With a new spherical design to produce crisp, full sound and powerful bass, it's now available at a sweet price of _4,499. The all-new Echo Dot has the same spherical design and fabric finish as Echo, making it a stylish way to add Alexa to any space. It's compact, but packs in a powerful 1.6-inch, front-firing speaker, producing crisp vocals and balanced bass for full sound you can enjoy in any room of your home.

The new Echo Dot with clock is a great Echo to have by your bedside for company. The tiny speaker with an LED display, now comes in a new spherical design and in an additional Blue colour option for _5,499. The new Echo Dot with clock comes with the same enhancements as the new Echo Dot, plus a simple LED display so you can glance at the time, outdoor temperature, timers, and alarms. And now, the tap-to-snooze feature that customers love on Echo Dot with clock will also be available on Echo Dot and Echo.

Echo devices play an integral part in simplifying the lives of users. The third product in the lineup is the New Echo, which they say is the best of Echo and Echo Plus combined into a single device, with a new spherical design, Dolby stereo sound, and a built-in Zigbee hub to simplify smart home set-up for _9,999. The next-generation Echo combines the best of Echo and Echo Plus into a single device at the same affordable Echo price. Its all-new design and fabric finish looks great in any space, with a bright LED light ring at the base of the sphere that reflects off of surfaces for added visibility. The new Echo also sounds significantly better; thanks to a 3.0-inch woofer, dual-firing tweeters, and Dolby processing that delivers stereo sound with clear highs, dynamic-mids, and deep bass. As with Echo Studio, the new Echo automatically senses the acoustics of your space and fine-tunes audio playback- just ask to listen to your favorite music and the rich, detailed sound will automatically adapt to your room. For the first time, Echo comes with a built-in Zigbee smart home hub and supports Bluetooth Low Energy (BLE) that helps conserve energy.

Commitment to sustainability
All new Echo devices announced are built with 100% post-consumer recycled fabric, 100% recycled die-cast aluminum, and post-consumer recycled plastic. Plus, all wood fiber-based materials used in Echo device packaging are made entirely from responsibly managed forests or recycled sources. In addition to using sustainable materials, these Echo devices also have a Low Power Mode to intelligently conserve energy during periods of inactivity, and deliver energy savings over the lifetime of the device.